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  3. Study Set
    Contemporary Strategy Analysis
  4. Exam
    Exam 13: Implementing Corporate Strategy: Managing the Multibusiness Firm
  5. Question
    The Axes of the BCG and GE/McKinsey Business Portfolio Matrixes
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The Axes of the BCG and GE/McKinsey Business Portfolio Matrixes

Question 51

Question 51

True/False

The axes of the BCG and GE/McKinsey business portfolio matrixes represent the two fundamental sources of profitability for a business: the attractiveness of its industry and its competitive advantage.

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