A Major Limitation of the BCG Matrix in Guiding Corporate

Multiple Choice

A major limitation of the BCG matrix in guiding corporate strategy is:

A) The assumption that each business has synergistic links with every other business within the portfolio
B) Business' market shares and growth rates are difficult to measure
C) Neither market growth nor relative market share are reliable indicators of a businesses' future profitability
D) Its long history renders it obsolete.