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  3. Study Set
    Contemporary Strategy Analysis
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    Exam 12: Diversification Strategy
  5. Question
    Diversification Decisions by fiRms Involve Two Key Issues: How Attractive
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Diversification Decisions by fiRms Involve Two Key Issues: How Attractive

Question 42

Question 42

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Diversification decisions by firms involve two key issues: how attractive is the industry to be entered and can the firm establish a competitive advantage within it?

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