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    Contemporary Strategy Analysis
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    Exam 11: Global Strategy and the Multinational Corporation
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    In Most Countries of the World,Starbucks Owns and Operates Its
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In Most Countries of the World,Starbucks Owns and Operates Its

Question 18

Question 18

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In most countries of the world,Starbucks owns and operates its retail coffee shops.It's decision to enter India by means of a joint venture with Tata Group reflects the complexity of the Indian market and Starbucks need for local knowledge and local connections.

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