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    Contemporary Strategy Analysis
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    Exam 9: Technology-Based Industries and the Management of Innovation
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    A Shopping Mall Provides an Interface Between Two Types of Customer
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A Shopping Mall Provides an Interface Between Two Types of Customer

Question 37

Question 37

True/False

A shopping mall provides an interface between two types of customer: the retailers which lease retail stores and the consumers that shop at these stores.Hence a shopping mall may be regarded as a platform.

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