Multiple Choice
What is the difference between differentiation and segmentation?
A) There is no difference between the two3
B) Differentiation deals with the "how" a firm chooses to compete,while segmentation describes "where" in the entire market a firm chooses to compete
C) Differentiation is a firm's strategic choice,whereas segmentation is given by its environment
D) Segmentation is the head of the marketing department's responsibility,whereas the CEO is in charge of differentiation
Correct Answer:

Verified
Correct Answer:
Verified
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