Banks Spend More Money on Their Head Office Buildings Than

Multiple Choice

Banks spend more money on their head office buildings than most other large corporations because:

A) They tend to be located in financial centers where property prices are high
B) They offer "experience goods",hence they need to signal wealth and stability
C) Their CEOs are more committed to the display of wealth than other CEOs
D) Because their products are essentially commodities,they need to find alternative ways of differentiating.