In 1990,CK

Multiple Choice

In 1990,C.K.Prahalad and Gary Hamel introduced the concept of "core competence." Their argument was that:

A) Competence was more important than capability as a basis for sustainable competitive advantage
B) Management should accumulate the resources that form the basis of competences
C) Strategy should be focused on both developing and exploiting firms' distinctive capabilities
D) Competitive advantage rather than industry attractiveness was the primary source of superior profitability