A Well-Established Brand Can Be a Source of Sustainable Competitive

Multiple Choice

A well-established brand can be a source of sustainable competitive advantage because:

A) Consumers will always pay a premium for a recognized brand
B) Brands are protected by trademark law,hence cannot be copied
C) Brand create product differentiation barriers to entry that protect a firm from competition from new entrants
D) Brands are durable,they lose value when transferred between firms,and are costly to create.