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The Key Problem Facing Nespresso in Implementing a "Razors and Blades

Question 47

Multiple Choice

The key problem facing Nespresso in implementing a "razors and blades" strategy for its Nespresso system is that:


A) It has been unable to prevent the emergence of other suppliers of Nespresso-compatible coffee capsules
B) Its Nespresso coffee machines are manufactured under license by other companies
C) Keurig Green Mountain is the market leader for capsule coffee systems in the US
D) The high cost of Nespresso capsules compared to traditionally-packaged coffee

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