Competitive Intelligence,the Systematic Collection and Analysis of Information About Rival

Multiple Choice

Competitive intelligence,the systematic collection and analysis of information about rival firms,is:

A) A practice which,though legal in most countries,is unethical
B) Likely to distract firms from their efforts to establish positions of competitive advantage based upon their distinctive strengths
C) An important component of a firm's environmental scanning and strategic analysis
D) A useful activity because it can help firms imitate the strategies of their more successful competitors.