In New Product Development,a "Phases and Gates" Approach Means That

Multiple Choice

In new product development,a "phases and gates" approach means that:

A) A firm's market is divided into specific segments (or "phases") linked by "gates" which allow synergies to be exploited
B) A firm's product development relies on time segments that must be linked through gates
C) The process is divided into consecutive stages,at the end of each a decision is made as to whether to continue to the next stage of development
D) The product is divided into separate modules where the interface between them are viewed as gates