Ryanair's Strategic Position Is as Europe's Lowest-Cost Airline May Be

Multiple Choice

Ryanair's strategic position is as Europe's lowest-cost airline may be attributed to:

A) The willingness of its CEO,Michael O'Leary,to challenge conventional notions of customer and employee satisfaction
B) Its use of secondary airports where costs are lower
C) The high operating costs of major airlines such as British Airways,Lufthansa,and Air France-KLM on short-haul routes
D) An integrated,consistent set of activities designed to maximize productivity and minimize operating costs