You Want to Study How Large People's Faces Are in Cultures

Multiple Choice

You want to study how large people's faces are in Cultures X and Y.To do this,you simply ask people,"On a scale of 1 (small) to 10 (large) ,how large is your face?" To your surprise,most people in Culture X think they have small faces,even though their faces are much larger than those in Culture Y.Conversely,most people in Culture Y think they have large faces.How can you address this problem of trying to assess cultural differences in how large people's faces are?

A) Use a scale with an odd number of response options.
B) Use concrete as opposed to subjective response options.
C) Reverse-score the item.
D) Ensure that the items are thoroughly back-translated.
E) Use bilingual samples.