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    Exam 16: Pricing Strategy
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    Some Firms Practice Odd Pricing Because
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Some Firms Practice Odd Pricing Because

Question 189

Question 189

Multiple Choice

Some firms practice odd pricing because


A) they believe that customers will buy a larger quantity with an odd price.
B) it is a way to price discriminate.
C) it is too difficult for sellers to reeducate buyers into accepting even prices.
D) it lowers transactions costs.

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