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    Exam 11: Pricing and Credit Strategies
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    ________ Pricing Policy Is Used to Introduce a Relatively Low-Priced
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________ Pricing Policy Is Used to Introduce a Relatively Low-Priced

Question 97

Question 97

Multiple Choice

________ pricing policy is used to introduce a relatively low-priced good into a market where no "elite segment" exists.


A) Penetration
B) Skimming
C) Discount
D) Sliding-down-the-demand-curve

Correct Answer:

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