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Jerry Is Developing a Pricing Strategy for an Established Line

Question 145

Multiple Choice

Jerry is developing a pricing strategy for an established line of home care products.His premium products are priced over $4000,his best products are in the $2540 range,and his good products are $1015 range.Jerry is using a ________ strategy.


A) penetration pricing
B) leader pricing
C) price lining
D) geographic pricing

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