Multiple Choice
When developing a marketing approach to pricing,business owners must:
A) establish prices that are compatible with their customers' expectations and what they are willing to pay.
B) compete solely on price.
C) establish prices that are compatible with their customers' expectations and add a certain percentage to it.
D) establish prices that are compatible with their customers' expectations and subtract a certain percentage to it.
Correct Answer:
Verified
Correct Answer:
Verified
Q1: Discuss pricing strategies for service firms.
Q2: For some customers,a higher price equals:<br>A)higher quality.<br>B)greater
Q3: Two factors that determine the effects of
Q5: A variation of geographic pricing in which
Q6: Price lining,leader pricing,and odd pricing are three
Q7: In general,entrepreneurs should avoid head-to-head price competition
Q8: Multiple unit pricing is a technique used
Q9: _ pricing is when the base product
Q10: Because service firms have no quantitative pricing
Q11: Most service firms base their prices on:<br>A)fairly