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    Business
  3. Study Set
    Small Business Management
  4. Exam
    Exam 10: Creative Use of Advertising and Promotion
  5. Question
    ________ Refers to a Key Customer Benefits or a Product
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________ Refers to a Key Customer Benefits or a Product

Question 15

Question 15

Multiple Choice

________ refers to a key customer benefits or a product or service that sets it apart from its competition.


A) Unique product selling
B) Unique selling proposition
C) Competitive advantage
D) Differentiation

Correct Answer:

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