Multiple Choice
Based on the principle of ________,the idea is to put a franchise's products or services directly in the paths of potential customers,wherever that may be.
A) guerilla marketing
B) intercept marketing
C) franchise marketing
D) path marketing
Correct Answer:

Verified
Correct Answer:
Verified
Q9: The failure rate for franchises is well
Q10: The FTC verifies the accuracy of the
Q11: Trade name franchising involves licensing the rights
Q12: Under what circumstances would a typical franchiser
Q13: The type of franchising growing fastest is
Q15: Most franchise experts consider the most important
Q16: Quality is so important in franchising that
Q17: In many franchises,strict uniformity is the rule
Q18: The failure rate for franchises is:<br>A)higher than
Q19: The FTC's philosophy focuses on:<br>A)catching and prosecuting