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Marketers Use Quantifiable Characteristics Known as ________ and Psychological Characteristics

Question 18

Multiple Choice

Marketers use quantifiable characteristics known as ________ and psychological characteristics known as ________ to help them understand the needs of an audience.


A) social graphics; intuitional data
B) demographics; psychographics
C) crowdsourcing; regionalism
D) psychometrics; cryptography
E) selling points; desired benefits

Correct Answer:

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