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    Excellence in Business Communication Study Set 3
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    Exam 10: Writing Persuasive Messages
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    The Key to a Successful Action Phase in the AIDA
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The Key to a Successful Action Phase in the AIDA

Question 8

Question 8

Multiple Choice

The key to a successful action phase in the AIDA model is


A) getting readers to change their minds.
B) increasing the audience's awareness of your product or service.
C) making the action you propose simple and easy.
D) creating a win-lose situation,with you as the winner.
E) reproaching the audience for not taking action sooner.

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