Multiple Choice
Whereas ________ focus on what the product does,________ focus on what the user experiences or gains.
A) wants; needs
B) selling points; benefits
C) benefits; selling points
D) actionable features; desirable benefits
E) benefits; objections
Correct Answer:

Verified
Correct Answer:
Verified
Q4: Describe each of the four phases of
Q77: Emotional appeals<br>A)have no place in persuasive business
Q78: _ are the particular advantages that readers
Q79: When writing a persuasive letter for claims
Q80: Using the AIDA approach with social media<br>A)requires
Q81: An effective ending for a persuasive message
Q86: Which of the following would not be
Q87: If price is one of your strong
Q112: Compare and contrast marketing messages and sales
Q119: Most persuasive messages take the direct approach.