In Marketing and Sales Messages,the Best Way to Handle Potential

Multiple Choice

In marketing and sales messages,the best way to handle potential objections is to

A) avoid mentioning them.
B) identify them up front and try to address as many as you can.
C) explain why the objections aren't really important.
D) suggest that anyone who has them simply needs to do more research.
E) imply the objections stems from ignorance.