A Marketing Consultant Would Like to Analyse Whether an Advertisement

Multiple Choice

A marketing consultant would like to analyse whether an advertisement is recalled or not by a group of consumers, predicted by the number of hours of television they watch. He has received various pieces of advice from colleagues. Which should he listen to?

A) Logistic regression is not suitable with this predictor variable.
B) Logistic regression is not suitable as the dependent variable only has two categories.
C) Logistic regression is not suitable as only one predictor variable is postulated.
D) Logistic regression is perfectly acceptable for this model.