A Soft Drinks Company Developed a New Fizzy Drink ('Delicious

Multiple Choice

A soft drinks company developed a new fizzy drink ('Delicious Fizz') . A researcher conducted a series of 'blind tasting' trials to measure consumer response to the new drink; this involved consumers drinking 'Delicious Fizz' and a rival fizzy drink ('Rival Fizz') and then rating the products on a ten-point taste scale. The results for consumption of 'Rival Fizz' and taste was p = 0.02, while the results for consumption of 'Delicious Fizz' and taste was p = 0.015. How should the researcher interpret her findings?

A) Neither drink had significance
B) 'Delicious Fizz' had greater significance
C) 'Rival Fizz' had greater significance
D) Both drinks had equal significance