In the Marketing Analyst's Analysis of What Influences Levels of Online

Multiple Choice

In the marketing analyst's analysis of what influences levels of online shopping he found that online advertising and social media usage was a significant predictor of a consumer's level of online shopping. What sort of analysis does he need to do to work out the nature of the moderation effect?

A) Complex Slope Analysis
B) Multi-slopes Analysis
C) Simple Slopes Analysis
D) Linear Slopes Analysis