A New Product Tester (Working for 'Fizzy Sugary Delight') Wanted

Multiple Choice

A new product tester (working for 'Fizzy Sugary Delight') wanted to test and compare the consumer rating of two new fizzy drinks; his own company's drink and a rival's drink. He randomly selected 12 participants and then randomly divided this group into three subgroups: a 'Placebo' group who drank fizzy sugary water; a 'new Improved Formula' group who drank the new Fizzy Sugary Delight drink; and a 'Rival fizz' group who drank the new fizzy drink belonging to a rival company. Each group consumed one glass each of their designated drink and then rated its taste. What sort of research design is this?

A) Independent factorial design.
B) Repeated-measures factorial design.
C) ANOVA.
D) Multiple linear regression.