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    Essentials of Services Marketing Study Set 2
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    Exam 14: Improving Service Quality and Productivity
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    The ____________ Is the Difference Between What a Service Provider
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The ____________ Is the Difference Between What a Service Provider

Question 6

Question 6

Multiple Choice

The ____________ is the difference between what a service provider communicates and what it actually delivers to the customer.


A) interpretation gap
B) communications gap
C) perceptions gap
D) standards gap
E) knowledge gap

Correct Answer:

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