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    Exam 6: Setting Prices and Implementing Revenue Management
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    ____________ Is Defined as the Sum of All the Perceived
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____________ Is Defined as the Sum of All the Perceived

Question 12

Question 12

Multiple Choice

____________ is defined as the sum of all the perceived benefits minus the sum of all the perceived costs of service.


A) Net value
B) Consumer surplus
C) Gross value
D) Moderate value
E) Consumer demand

Correct Answer:

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