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  3. Study Set
    Essentials of Services Marketing
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    Exam 5: Distributing Service through Physical and Electronic Channels
  5. Question
    How Does the Control of IP and Sources of Value
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How Does the Control of IP and Sources of Value

Question 35

Question 35

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How does the control of IP and sources of value creation, as well as the degree of customer interaction affect international market entry?

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Where a firm's IP and value creation sou...

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