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  3. Study Set
    Essentials of Services Marketing Study Set 2
  4. Exam
    Exam 4: Developing Service Products: Core and Supplementary Elements
  5. Question
    Achieving Success in New Service Development Requires
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Achieving Success in New Service Development Requires

Question 3

Question 3

Multiple Choice

Achieving success in new service development requires


A) market synergy.
B) strong interfunctional cooperation and coordination.
C) detailed and properly designed market research studies.
D) all of the listed choices.
E) none of the listed choices.

Correct Answer:

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