To Develop Effective Marketing Strategies, Marketers Must Understand How People

Multiple Choice

To develop effective marketing strategies, marketers must understand how people make decisions about buying and using service, what the experience of service delivery and consumption is like for customers, and ____________.

A) how they evaluate competitors
B) how they evaluate the experience
C) how often they utilize competitors
D) how often they complain to the service firm
E) the length of their relationship with the service firm