The Most Popular Strategy for Entering New Businesses and Accomplishing

Multiple Choice

The most popular strategy for entering new businesses and accomplishing diversification is

A) forming a joint venture with another company to enter the target industry.
B) internal start-up.
C) acquisition of an existing business already in the chosen industry.
D) forming a strategic alliance with another company to enter the target industry.
E) None of the above; strategic alliances and joint ventures are equally popular and rank well ahead of acquisition and internal start-up in terms of frequency of use.