The Most Appealing Approaches to Differentiation Are

Multiple Choice

The most appealing approaches to differentiation are

A) those that are the most costly to incorporate.
B) those that match the differentiating features offered by rivals in the industry.
C) those that can be made even more attractive to buyers via clever advertising.
D) those that appeal to the most affluent consumers.
E) those that are hard or expensive for rivals to duplicate and that also have considerable buyer appeal.