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    Exam 9: E-Commerce and the Entrepreneur
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    A Measurement of the Cost a Company Incurs to Generate
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A Measurement of the Cost a Company Incurs to Generate

Question 118

Question 118

Multiple Choice

A measurement of the cost a company incurs to generate each purchase or customer registration is the:


A) cost per acquisition,or CPA.
B) click-through rate.
C) conversion ratio
D) browser-to-buy ratio.

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