Mini-Case 10-1: Marketing a Nonprofit - Virtual Opportunities

Essay

Mini-Case 10-1: Marketing a Nonprofit - Virtual Opportunities
New Wave Chance Youth Club is a local youth organization supported solely by the donations of individuals and the local church community. Its co-founders, Valerie and Kristen, are considering launching a Web site to promote upcoming events and raise money for a new gym. Their good friend Paul has volunteered to develop a Web site, which they feel will help promote their efforts.
-The building fund manager, Mr. Grover, has been overwhelmed by the generosity of the community and numerous requests to donate supplies. Describe how the Web site may be able to help him organize the donation requests and determine the type and quality of the building supplies needed?