Multiple Choice
A Likert scale:
A) yields interval data if scale distances are equal.
B) must have an odd number of scale points.
C) must have a verbal label on each scale point.
D) is rarely used in marketing surveys.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q31: Which is not a time series variable?<br>A)Closing
Q32: Which of the following is numerical data?<br>A)Your
Q33: A good Likert scale may not have:<br>A)unequal
Q34: Ordinal data can be treated as if
Q35: Which of the following is not true?<br>A)Categorical
Q37: Responses on a seven-point Likert scale are
Q38: Which statement is correct?<br>A)Analysts rarely consult business
Q39: If you randomly sample 50 students about
Q40: Sampling error is avoidable by choosing the
Q41: Which should not be regarded as a