Successful Differentiation Allows a Firm to

Multiple Choice

Successful differentiation allows a firm to

A) command the largest market share in the industry.
B) set the industry ceiling on price.
C) avoid being overly concerned about whether entry barriers into the industry are high or low.
D) command a premium price for its product and/or increase unit sales and/or gain buyer loyalty to its brand.
E) take sales and market share away from rivals by undercutting them on price.