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Opportunities to Differentiate a Company's Product Offering

Question 12

Multiple Choice

Opportunities to differentiate a company's product offering


A) are always dependent on the capabilities of the company's R&D staff.
B) are more likely to be captured by highly skilled marketers.
C) can exist in supply chain activities,R&D,manufacturing activities,distribution and shipping,or marketing,sales,and customer service.
D) usually are tied to product quality and durability and product reliability and proliferation.
E) are most frequently attached to a product's brand image,performance,and reliability.

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