Sizing Up a Company's Overall Resource Strengths and Weaknesses

Multiple Choice

Sizing up a company's overall resource strengths and weaknesses

A) essentially involves constructing a "strategic balance sheet" where the company's resource strengths represent competitive assets and its resource weaknesses represent competitive liabilities.
B) is called benchmarking.
C) is called competitive strength assessment.
D) is focused squarely on ascertaining whether the company has more/less resource strengths than weaknesses.
E) is called company resource mapping.