Which of the Following Is Not an Example of an External

Multiple Choice

Which of the following is not an example of an external threat to a company's future profitability?

A) Likely entry of potent new competitors
B) The lack of a well-known brand name with which to attract new customers and help retain existing customers
C) Unfavorable shifts in buyer demographics and tastes
D) Costly new regulatory requirements
E) Increase in interest rates