Multiple Choice
Which one of the following is not a characteristic of an effectively worded strategic vision statement?
A) Directional (is forward-looking,describes the strategic course that management has charted and the kinds of product-market-customer-technology changes that will help the company prepare for the future)
B) Easy to communicate (is explainable in 10 to 15 minutes,can be reduced to a memorable slogan)
C) Graphic (paints a picture of the kind of company management is trying to create and the market position or positions the company is striving to stake out)
D) Consensus-driven (commits the company to a "mainstream" directional path that most all stakeholders will enthusiastically support)
E) Focused (is specific enough to provide guidance to managers in making decisions and allocating resources)
Correct Answer:
Verified
Correct Answer:
Verified
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