A Viable Business Model Includes a Valuable Customer Value Proposition

Multiple Choice

A viable business model includes a valuable customer value proposition that

A) is always partly deliberate/planned and partly emergent/reactive.
B) is an essential component of pursuing the company's strategic intent.
C) suggests the greater the value provided and the lower the price,the more attractive the value proposition.
D) lays out the approach to satisfying buyer wants and needs at a premium price.
E) must set forth management's long-term action plan for achieving market leadership.