The Advantages of Using a Licensing Strategy to Participate in Foreign

Multiple Choice

The advantages of using a licensing strategy to participate in foreign markets include

A) being especially well suited to the use of cross-market subsidization.
B) being able to charge lower prices than rivals.
C) enabling a company to achieve competitive advantage quickly and easily.
D) being able to leverage the company's technical know-how or patents without committing significant additional resources to markets that are unfamiliar,politically volatile,economically uncertain,or otherwise risky.
E) being able to achieve higher product quality and better product performance than with an export strategy.