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Bypassing Regular Sales Channels in Favor of Internet Retailing Can

Question 2

Multiple Choice

Bypassing regular sales channels in favor of Internet retailing can have strong appeal if it


A) raises distribution costs and ignores channel conflicts.
B) provides a relative cost disadvantage over rivals.
C) offers lower margins resulting in higher selling prices to end users.
D) includes partnering rather than competing with existing distributors.
E) consists of a significant social media component that creates channel conflict with dealers.

Correct Answer:

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