A Pitfall to Avoid in Pursuing a Differentiation Strategy Is

Multiple Choice

A pitfall to avoid in pursuing a differentiation strategy is

A) charging a premium price for the differentiating features.
B) spending on activities to differentiate the company's product to enhance profitability.
C) meeting and exceeding the meaningful gaps in quality,performance,service,and other attractive differentiating attributes offered by rivals.
D) choosing a product offering that supports buyers' indifference to rival brands' offerings.
E) trying to differentiate on the basis of attributes or features that are easily copied.