Sizing Up a Company's Overall Resource Strengths and Weaknesses

Multiple Choice

Sizing up a company's overall resource strengths and weaknesses

A) essentially involves constructing a strategic balance sheet on which the company's resource strengths represent competitive assets and its resource weaknesses represent competitive liabilities.
B) is the same process as benchmarking.
C) is called competitive strength assessment.
D) is focused on making lists of a company's resource strengths and weaknesses.
E) is called company resource mapping.