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In Seeking to Predict the Next Moves of Close or Key

Question 19

Multiple Choice

In seeking to predict the next moves of close or key rivals,it is not useful to consider which of these questions?


A) Which rivals badly need to increase their unit sales and market share?
B) Are there predictable trends in the timing of rivals' new-product launches or marketing promotions?
C) Which rivals have a strong incentive,along with the resources,to make major strategic changes?
D) Which rivals are likely to enter new geographic markets or expand their product offerings?
E) Which rivals have the strongest management team.

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