Which One of the Following Is Not a Characteristic of an Effectively

Multiple Choice

Which one of the following is not a characteristic of an effectively worded strategic vision statement?

A) Directional (is forward-looking,describes the strategic course that management has charted and the kinds of product-market-customer-technology changes that will help the company prepare for the future)
B) Easy to communicate (is explainable in 10 to 15 minutes,can be reduced to a memorable slogan)
C) Graphic (paints a picture of the kind of company management is trying to create and the market position or positions the company is striving to stake out)
D) Consensus-driven (commits the company to a "mainstream" directional path that most stakeholders will enthusiastically support)
E) Focused (is specific enough to provide guidance to managers in making decisions and allocating resources)